Engagement
Cross-Platform Report Reconciliation
A focused engagement that documents why Google, Meta, retail media, and CRM totals disagree — and which figure to use where.
Who it is for
Teams stuck between two (or five) “source of truth” exports before a close or client presentation.
Deliverable
A reconciliation memo mapping each discrepancy to a cause — windowing, attribution windows, view-through rules, currency, or missing UTM discipline — plus a recommended figure for the decision at hand.
This engagement does not replace a full Campaign Attribution Study; it clears the fog so a study (or a buy) can proceed with fewer surprises.