Engagement
Channel Contribution Workshop
A facilitated half-day session that walks your team through contribution maths, model trade-offs, and how to brief leadership.
Who it is for
Cross-functional groups — media, brand, finance — who need a shared vocabulary before the next attribution study or budget debate.
Agenda shape
- Warm-up with your current conflicting platform numbers
- Walkthrough of attribution model options using your sample data
- Decision worksheet for the model you will stand behind
- Practice briefing slide for a sceptical stakeholder
Capacity is capped at twelve participants so discussion stays concrete. Materials stay with your team after the session.