“They rebuilt our Q4 paid-social versus search story after three tools gave three different winners. The readout slides went straight into the board pack without a rewrite.”
Priya N. · Media Director, national retailer · Campaign Attribution Study
Evidence
Client stories
Client stories from advertising spend attribution reporting engagements with ValleyCore Toolkit — specific projects, constraints, and outcomes.
“The workshop forced our finance partner to pick a model out loud. Awkward for twenty minutes, then the budget meeting got shorter.”
Elliot R. · Planning Lead, independent agency · Channel Contribution Workshop
“Monthly reviews catch our affiliate tagging slips before they snowball. Useful — though the first note was blunter about our CRM lag than we expected.”
James O. · Performance Lead, DTC brand · Monthly Media Spend Review
“The reconciliation memo named six concrete causes for our Meta-versus-GA gap. We stopped arguing about ‘broken pixels’ and fixed the windowing.”
Sofia K. · Analytics Manager · Cross-Platform Report Reconciliation
Extended story: Spring sale attribution for a homeware brand
A mid-sized homeware retailer came to us two weeks before a board review, holding four exports that disagreed on whether retail media or branded search had carried a spring promotion. Affiliate clicks were double-counted in one file and missing from another.
We ran a compressed Campaign Attribution Study on a four-week window, documented the affiliate gap on page one of the assumptions appendix, and presented a contribution table that finance accepted for the remaining seasonal buys. The mild friction: creative wanted a hero channel narrative; we held the line on a blended view because the data could not support a single-channel victory speech.
If your next close looks similar, request a brief.