Field Notes · 2 August 2026
What to send us before an attribution kickoff
A short checklist so your first advertising spend attribution meeting starts with files, not apologies.
Bring these to the first call and you will leave with a real timeline:
- Paid spend exports for the candidate window (channel and campaign labels intact)
- Conversion or revenue closures for the same dates
- Known promo, stock-out, or price-change calendar
- The decision the report must support (budget cut, channel pause, board narrative)
- Any hard constraints on model choice from prior audits
Missing pieces are fine — we note them — but silent gaps slow everything. When you are ready, request a brief and attach what you have.