Briefing finance on channel contribution without the jargon pile

Finance partners rarely need the full model maths on slide one. They need: pounds spent, pounds attributed under the agreed model, the top two sensitivities, and the decision the numbers support.

Our readout packs open with a contribution table, follow with two annotated charts, and keep the assumptions appendix available but behind the conversation. When a Channel Contribution Workshop precedes a study, that pack lands faster because the room has already chosen the model out loud.

Borrow the structure; commission the study when you want us to fill the cells.