Field Notes
Field Notes
Guides and notes from ValleyCore Toolkit on advertising spend attribution reporting, channel contribution, and briefing leadership.
What to send us before an attribution kickoff
A short checklist so your first advertising spend attribution meeting starts with files, not apologies.
Retail media and branded search: separating shelf from query
How we treat retail media inside advertising spend attribution when branded search looks inflated.
Briefing finance on channel contribution without the jargon pile
A one-page structure we use when advertising spend attribution must land with non-media stakeholders.
When platform totals disagree, start with the windows
Most advertising spend attribution fights begin as date-window mismatches, not broken pixels.